Front page
Back page:
Front page
Front page
Back page
Preliminary front page designs presented to the client. Intended to better understand the vibe wanted for the poster and influence the design of the back page through feedback.
I created 3 sets of posters with different styles, communicating different characteristics of the tea. While the first set feels more modern and simplistic, the second set feels more luxury and elegant. The last set feels more authentic and traditional. In the end, the client chose the style of Set 3.
To enhance visibility, condensed text to remove the inverse colour effect.
The client requested I maintain the original layout, so I kept the same messaging while removing the inverse-colour by condensing the text.
I condensed the Japanese title of the poster to avoid the text bleeding into the dark background of the poster. In addition, I decided to change the font of the paragraph text to a sans-serif font to avoid clashing with the serif title font.
Client requested the Japanese title to be adjusted to match the English title, so I opted for a Mincho font.
The back page was dedicated to be an in-depth explanation of Sayama matcha, its processes, and benefits, therefore breaking down the process into three sections. I maintained some of the information conveyed on the original posters while adjusting the wording and layouts for English audiences.
Messaging and information change
Alignment fixes + return to 3 section division.